Hello. I’m Carlos Sousa.

Brand Architect,

Social Marketer, Designer, Photographer.

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More than just your average designer

With a background in marketing and design, I possess a unique understanding of the intersection between strategy, technology, and human interaction.

Keep it 100

Your audience is your greatest asset

Marketing is no longer about pushing a brand message to its target customer. A successful campaign facilitates it's audience to act as advocates for the brand because they genuinely believe in what it has to offer. That's where I come in.

My approach

It's not just about making it look "pretty"

Audiences are constantly evolving and changing in how they interact with brands. I use design to translate this complexity and connect to an audience with a focus on value in the end-to-end experience.

One person. All the right tools.

I've spent the last 15 years doing what I love. Creating.

Brand Architect

Understanding that it's more than just a logo is the first step. I can get you from defining your brand identity, to creating a comprehensive marketing strategy to bringing fully integrated programs to life.

Social Marketer

No longer just an emerging trend, it's now the cornerstone of the most successful global campaigns & movements. With the right social strategy, content and execution, you too can see the benefits of likes & shares.

Designer

Often mistaken as making pictures, it's an art of solving problems with creative solutions. Effective design is the difference between the greatest idea changing the world or never seeing the light of day.

Photographer

A photo has the power to capture a moment in time, set a mood, portray an idea, and even inspire action. Whether you're shooting for your blog, capturing content for your Insta feed or need the perfect shot for your ad.

Featured work

Kid Cudi

Kid Cudi

Live

The Black Keys

The Black Keys

In Concert

Peter OrnelasBrock Sandwich

“A true visionary, Carlos was able to walk us through our brand launch from start to finish. Professional, trustworthy and insightful, our experience was incredibly valuable.”

Ryan McIntyreMidfield Co.

“Carlos’s core expertise is the perfect fit for our unique approach to interactive programming. His 10+ year experience in experiential marketing, CPG design and B2B communication uniquely positions him to take on the challenge of directing the creative vision for all experiential, digital and design projects at Midfield. His ability to understand program strategy, guide out-of-the box creative design and marry concepts with solid creative output ensures his unique perspective is prevalent in all client projects.”

John ConidiConidi Custom Homes

“As a new company we knew there was value in developing our brand. Carlos helped us craft our brand message, develop a brand identity and launch our website with ease. We're thrilled with the results!”

Jennifer GuidolinThe Camping Club

“Right from the start, Carlos impressed us with his efficient, professional manner - an approach that not only inspired confidence, but generated the results we were looking for. We needed an effective solution to our website re-launch and membership rebranding strategy and by partnering with Carlos and allowing him to not only understand our business, consumers and corporate goals, we have seen a significant increase in our membership program and sparked an interest back in our industry.
Our experience and our end results only confirms that we partnered with a true leader in the industry.”

Albert BenudizBA Graphics

“Carlos' insight into our existing brand was extremely valuable. His ability to identify key areas to address was met with a succinct strategy, and the execution was flawless.”

Amanda BlakleyThe Society

“Design is a very important pillar of our brand, therefore our choice of working with Carlos is an easy one. Carlos and his team always deliver compelling creative and on-the-mark design that speaks for itself. In addition to the great work, it is always delivered in a timely fashion and to our exacting specifications. We look forward to many more great projects ahead.”

Jennifer SchmittThe Recreation Agency

“Carlos is a triple threat to other designers and agencies. Not only can he produce creative that has a unique flare that also has a strategic fit with the message at hand but he also possess the objectionable standpoint of a marketing guru who can consult and review or ‘renew’ your campaign to improve its overall effect. Carlos is 24/7.
I would highly recommend Carlos to any company, business or individual looking for results. If he can produce powerful creative for me in a crazed agency environment he can for anyone.”

Adrienne KorzackCampground Owner

“When we brought the task of designing a newspaper as well as an online portal to support it, Carlos stepped up in more ways that we even knew existed. Understanding the audience, our unique communication strategies as well bringing most of the creative energy to the table - we knew we absolutely made the right choice in selecting him.
From someone that has been fortunate to tap into the many skills and layers of Carlos; print, online, creative direction and overall strategic planning, I urge you to find another individual that can do what he can do. Outstanding work - and looking forward to the projects we have together in the near future!”

Ready to get to work?

Contact Me