Carlos Sousa

Brand architect, social marketer, designer, photographer

With a background in marketing and design, I possess a unique understanding of the intersection between strategy, technology, and human interaction.

Audiences are constantly evolving and changing in how they interact with brands. I use design to translate this complexity and connect to an audience with a focus on value in the end to end experience.

Midfield Co.

Partner, Creative Director | 2013 – 2017

Responsible for the innovative concepts that support our client’s programs, ensuring marketing, experiential, social and digital content align with the strategic goals.

Manage the creative processes and act as design lead. Define strategy, project scope, concept ideation, develop presentation and execution of impactful campaigns.

Oversee creative and social media programs. Manage resources of strategists, designers, copywriters, developers, photographers, videographers and printers. In partnership manage business operations, define opportunities and develop agency strategy to continue to exceed financial forecasts.

loSy Design

Principal, Freelance Designer | 2006 – 2013

Full service design studio specializing in transforming marketing objectives into memorable and persuasive design solutions. Work across most areas of clients’ communication strategies including brand and identity development, digital and print communications.

First Canadian Title

Marketing Specialist | 2011 – 2013

Conceptualize, plan, and execute marketing programs to support lender channel and corporate initiatives. Track with business partners and manage various components to ensure accuracy, and time lines within budget.

E.S. Gallagher Sales Ltd.

Marketing Director | 2005 – 2007

Manage the strategic development and execution of all marketing, communication, promotional and advertising activity for ESG’s 32 brands. Work with distribution partners to ensure the ongoing delivery of key product information, artwork and promotional materials.

Free For All Marketing Inc.

Account/Brand Representative | 2002 – 2005

In conjunction with account managers, assist in the development, management and execution of promotional campaigns for new and existing clients.

Professional Skills

Photoshop

85%

Illustrator

85%

Lightroom

90%

InDesign

90%

Office

70%

Asana

70%

Wordpress

75%

Personal Skills

Communication

85%

Leadership

80%

Team Work

95%