TitlingGothicFB Normal Thin (Primary)
The Ask
Brand identity
Photography
Stationary
Collateral
Responsive site design & build
#000000
#BA8748
#FFFFFF
#4D4D4D
Colours
The showcase of of the Brock brand really is the bright, colourful, vibrant colours and flavour profiles of their menu. We went with a basic palette that allowed their star performers (the food) to pop off and steal the show. Basic black, white and 85% black were used as the standard, as well as process copper which is a feature material used in the restaurant.
Typography
A mix of fonts was used to design the Brock assets. The traditional slab serif Rockwell lends a traditional element and ties into the aesthetic of the restaurant, while the more modern TitlingGothicFB gives a nod to the more modern approach used in the kitchen creating new and innovative menu items.
Rockwell Std Light (Secondary)
TitlingGothicFB Cond Light (Secondary)
