A global site redesign for a progressive brand in a traditional market.

T.E. Wealth recognized its websites suffered from a dated design and a lack of focus in content, navigation and purpose. With a lack of consistency in design and a failing user experience they knew it was time for an update.

Their primary focus was to optimize their websites to build brand loyalty – By using the sites to learn about their user demographics, offering relevant content to their existing users and converting traffic to generate potential new investor clients.

3 primary goals for the site redesign:
  • Improve the overall aesthetic.

  • Reorganize the content into a user-friendly structure & ensure the content be more search engine-friendly.

  • Build in tools to allow in-house staff to utilize/ maintain the site.

Colour Palette

T.E. Blue

#024890

Overcast Grey

#e0e0e0

Night Sky

#333437

T.E. Gold

#a99060

Typography

Oswald Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Simplified navigation with search functionality
Slow motion video background, colour graded to TE blue with white static text & scrolling copy of the different business types
Easy to navigate section to allow the user to identify their client type
Media & articles
Financial mapping session call to action
Strategies Newsletter subscription
Latest Tweets & quick links
Legal & social media links
Built with users in mind

Mobile ready

The update to the design of the websites offer continuity, while improving the visual appearance to reflect the progressive brand position. The sites also support a responsive platform to accommodate users who access the site from a mobile device.

Stories that matter

A focus on the content rich blog

Incorporating a “news hub” type layout, the functionality of the site offers a streamlined content layout, ease of use and the ability for the user to quickly find relevant content.