Hey, I'm Carlos.

I’m a full-service creative, dedicated to helping brands develop and execute thoughtful strategies, designed for impact and growth.


I’m an Oakville-based creative / strategist / photographer with proven success in creative and strategic leadership, organizational development and driving company growth. 

In 2005 I changed focus from marketing to design with my own studio. In 2013 I became Partner, Creative Director At Midfield Interactive and most recently, Creative Director at Talk Shop Media.

I’ve worked with brands of all sizes, in a variety of industries for the last couple decades. I’ve led large teams on massive projects and worked one-on-one with small business owners. 

Work I've done


Custom and scalable scopes of work

No two projects really are ever the same, that’s what I love about it. I’m often brought on as a full service creative, which means I can drive strategy, execute design and also shoot content. So depending on the project, I can be delivering on all phases from discovery to launch, or be running point managing the client relationship and overseeing the creative team. 

I work with you to understand what you need, the budget you’re working with and offer scalable solutions to get the job done.


Brand is a big umbrella, we’re talking anything from naming ideation, strategy, architecture, identity, guidelines, collateral and branded content to fully developed websites. To name a few.


Whether it’s for your brand, website, marketing or social, defining the strategy outlines the who, what, where and why to ensure your business goals are aligned with project outcomes. 


There’s a lot of touch points your audience engages with your brand. A visual consistency helps drive brand recognition and well thought out design drives action and conversion.


The pull of good visuals allows a brand to create a mood, establish a connection, showcase a product and inspire action. Tailored imagery captures moments that resonate with your audience.

Brands I've helped

Humble Brag

Some nice things people have said

Have an upcoming project?