Hey, I'm Carlos.

I’m a full-service creative, dedicated to helping brands develop and execute thoughtful strategies, designed for impact and growth.

I’m a Toronto-based creative / strategist / photographer with proven success in creative and strategic leadership, organizational development and driving company growth.

In 2005 I changed focus from marketing to design with my own studio. In 2013 I became Partner, Creative Director At Midfield Interactive and most recently, Creative Director at Concierge Club.

I’ve worked with brands of all sizes, in a variety of industries for the last couple decades. I’ve led large teams on massive projects and worked one-on-one with small business owners.

Work I've done

Intelliware

Shorerise

Menzies

Services

Custom and scalable scopes of work

No two projects really are ever the same, that’s what I love about it. I’m often brought on as a full service creative, which means I can drive strategy, execute design and also shoot content. So depending on the project, I can be delivering on all phases from discovery to launch, or be running point managing the client relationship and overseeing the creative team.

I work with you to understand what you need, the budget you’re working with and offer scalable solutions to get the job done.

Brand

Brand is a big umbrella, we’re talking anything from naming ideation, strategy, architecture, identity, guidelines, collateral and branded content to fully developed websites. To name a few.

Strategy

Whether it’s for your brand, website, marketing or social, defining the strategy outlines the who, what, where and why to ensure your business goals are aligned with project outcomes.

Design

There’s a lot of touch points your audience engages with your brand. A visual consistency helps drive brand recognition and well thought out design drives action and conversion.

Photography

The pull of good visuals allows a brand to create a mood, establish a connection, showcase a product and inspire action. Tailored imagery captures moments that resonate with your audience.

Brands I've helped

Humble Brag

Some nice things people have said

Carlos’s core expertise is the perfect fit for our unique approach to interactive programming. His 10+ year experience in experiential marketing, CPG design and B2B communication uniquely positions him to take on the challenge of directing the creative vision for all experiential, digital and design projects at Midfield. His ability to understand program strategy, guide out-of-the box creative design and marry concepts with solid creative output ensures his unique perspective is prevalent in all client projects.

Right from the start, Carlos impressed us with his efficient, professional manner - an approach that not only inspired confidence, but generated the results we were looking for. We needed an effective solution to our website re-launch and membership rebranding strategy and by partnering with Carlos and allowing him to not only understand our business, consumers and corporate goals, we have seen a significant increase in our membership program and sparked an interest back in our industry. Our experience and our end results only confirms that we partnered with a true leader in the industry.

When we brought the task of designing a newspaper as well as an online portal to support it, Carlos stepped up in more ways that we even knew existed. Understanding the audience, our unique communication strategies as well bringing most of the creative energy to the table - we knew we absolutely made the right choice in selecting him. From someone that has been fortunate to tap into the many skills and layers of Carlos; print, online, creative direction and overall strategic planning, I urge you to find another individual that can do what he can do. Outstanding work - and looking forward to the projects we have together in the near future!

Carlos is a triple threat to other designers and agencies. Not only can he produce creative that has a unique flare that also has a strategic fit with the message at hand but he also possess the objectionable standpoint of a marketing guru who can consult and review or ‘renew’ your campaign to improve its overall effect. Carlos is 24/7. I would highly recommend Carlos to any company, business or individual looking for results. If he can produce powerful creative for me in a crazed agency environment he can for anyone.