I’m an Oakville-based Creative Director / Strategist / Designer / Photographer. I’m sometimes referred to as a creative unicorn and my parents still don’t really get what I do.
In 2005 I left a Marketing job to start my own design agency. In 2013 I became Partner, Creative Director At Midfield Interactive and most recently, Creative Director at Talk Shop Media.
I’ve worked with brands of all sizes, in a variety of industries for the last couple decades. I’ve led large teams on massive projects and worked one-on-one with small business owners.
No two projects really are ever the same, that’s what I love about it. I’m often brought on as a full service creative, which means I can drive strategy, execute design and also shoot content. So depending on the project, I can be delivering on all phases from discovery to launch, or be running point managing the client relationship and overseeing the creative team.
I work with you to understand what you need, the budget you’re working with and offer scalable solutions to get the job done.
Brand is a big umbrella, we’re talking anything from naming ideation, strategy, architecture, identity, guidelines, collateral and branded content to fully developed websites. To name a few.
Whether it’s for your brand, website, marketing or social, defining the strategy outlines the who, what, where and why to ensure your business goals are aligned with project outcomes.
There’s a lot of touch points your audience engages with your brand. A visual consistency helps drive brand recognition and well thought out design drives action and conversion.
The pull of good visuals allows a brand to create a mood, establish a connection, showcase a product and inspire action. Tailored imagery captures moments that resonate with your audience.