Hey, I'm Carlos.
I thrive at helping brands.

I’m a freelance creative, helping agencies and brands execute well thought out strategies with impact. 

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So...

I’m an Oakville-based Creative Director / Strategist / Designer / Photographer. I’m sometimes referred to as a creative unicorn and my parents still don’t really get what I do. 

In 2005 I left a Marketing job to start my own design agency. In 2013 I became Partner, Creative Director At Midfield Interactive and most recently, Creative Director at Talk Shop Media.

I’ve worked with brands of all sizes, in a variety of industries for the last couple decades. I’ve led large teams on massive projects and worked one-on-one with small business owners. 

Work I've done

  • All
  • Brand
  • Design
  • Food & Beverage
  • Professional Services
  • Real Estate
  • Social
  • Web
Services

Custom and scalable scopes of work

No two projects really are ever the same, that’s what I love about it. I’m often brought on as a full service creative, which means I can drive strategy, execute design and also shoot content. So depending on the project, I can be delivering on all phases from discovery to launch, or be running point managing the client relationship and overseeing the creative team. 

I work with you to understand what you need, the budget you’re working with and offer scalable solutions to get the job done.

Brand

Brand is a big umbrella, we’re talking anything from naming ideation, strategy, architecture, identity, guidelines, collateral and branded content to fully developed websites. To name a few.

Strategy

Whether it’s for your brand, website, marketing or social, defining the strategy outlines the who, what, where and why to ensure your business goals are aligned with project outcomes. 

Design

There’s a lot of touch points your audience engages with your brand. A visual consistency helps drive brand recognition and well thought out design drives action and conversion.

Photography

The pull of good visuals allows a brand to create a mood, establish a connection, showcase a product and inspire action. Tailored imagery captures moments that resonate with your audience.

Brands I've helped

Humble Brag

Some nice things people have said

Have an upcoming project?