Design, Packaging

Childhood hero meets grown-up work life

Growing up in the Jordan era meant that I wanted to be like Mike. I couldn’t convince my parents that buying me a pair of Jordan’s would make me play better, even though Spike said “it’s gotta be the shoes”, but I’ll be damned if I didn’t wear my wristband on my forearm and stick my tongue out when I rushed the basket.

To this day Nike’s Jordan brand is still one of my favourites. So when I was approached to come up with a retail bag design for Flight 23, I jumped at the chance #jumpman.

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