Brand Strategy, Brand Naming, Brand Identity, Brand Guidelines

Talk Shop Media

Set high above the horizon, Shorerise is an exclusive hillside master-planned community that offers an elevated way of life. Unobstructed views of Okanagan Lake. A network of trails and paths ensure that finding a hike to tackle or place to play are steps from your front door. A community neighbouring the newest agri-tourism destination and tasting room. And the future home of a walkable village offering an abundance of programs and local retail. Hillside exclusivity meets relaxed lakeside living.

The Shorerise brand reflects superior design and embodies a rich community experience. The brand communicates with a buyer who appreciates connection to nature and all that lakeview living has to offer. Shorerise is clear and welcoming in its voice and tone while maintaining an elevated position that is authentically local.

Descriptive Adjectives:

Elevated / Nature / Active / Welcoming / Quality / Authentic

A lakeview community

Decades from now this community will be regarded as the model for superior design and community experience. A hillside enclave that defines elevated living through unobstructed lakeviews, consideration of nature and hiking/ biking trails and a hillside village. The hillside village will become a jewel of West Kelowna. A destination for the region with Lighthouse Vineyards set at the top of the hill leading down to a walkable village stroll set in the backdrop of panoramic Okanagan Lake.

This community is a constant place. Every home has unobstructed lake views with a design that thoughtfully blends rooflines with the hillside. The greatest amenity offered is a natural one- trails that connect to hundred of kilometers of world class hiking, biking and lookout points.

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